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    WHY BUBBLE TEA IS SO POPULAR?

    January 11, 2023 1 min read

    Have you ever walked past the bubble tea shop and noticed many young people queue up to buy bubble tea even in a pandemic? - Why are young people crazy about it? And what makes it so popular among the youth? This is the time to explore what makes this Taiwanese beverage so popular.

     

           

     

              Bubble tea has been growing and popular in Asian countries since it was invented in the 1980s in Taiwan. Especially geared to the youth market, the drink has now gained enormous popularity throughout Australia, the United States and European countries including the UK, and is showing no signs of stopping with new Bubble stores popping up on every street corner around the world.

              The reason that makes bubble tea so different from other beverages is because bubble tea is a combination of beverage and dessert, the variety of colours, flavours and textures grabbed all attention from young people. There are a lot of customization options in bubble tea, many bubble tea shops will have a wide selection of different flavours, toppings, colours and customisation options to choose from which creates more fun and draws a lot of attention from customers especially young people.

     

     

     

     

     

     

    Ref: https://hospitalityinsights.ehl.edu/bubble-tea